So Yesterday

Title: So Yesterday
Author: Scott Westerfeld
Publication date: 2004
Number of pages: 240
Genre: young adult fiction
Geographical setting: New York City
Time period: present, early 2000s
Series: N/A

Plot: Seventeen-year-old Hunter stalks and tracks “cool.” Or to put it better, he is a “cool hunter.” When he notices the originality of how a girl in the park ties her shoelaces, he knows he has met an Innovator. This encounter with Jen James leads to a fast-paced adventure as amateur detectives where they try to rescue a possibly kidnapped friend and attempt to unravel a plot to sabotage the consumer culture in which Hunter is an important player.

Subject headings: mystery and detective stories, fashion, coolness, fads, consumerism, advertising, literature for boys, kidnapping, focus groups

Appeal: first person narrative, references to popular fashion and culture, detective story for modern teens, science fiction elements of the re-wiring of people’s brains and ways of thinking through gadgets and subliminal advertising

If you liked So Yesterday, you may enjoy: M.T Anderson’s Feed; Connie Willis’s Bellwether