by Clay Shirky. The Penguin Press (2010), 242 pages.
Before we had access to the Internet and the many social media applications so many of us use today, we spent quite a bit of our free time in the solitary and consumptive activity of watching TV. Now we may still be watching TV with some of our free time, but it is no longer a completely passive activity. People are participating in discussions online as they watch as well as using content to create new things to share with our online world. We have become participators, collaborators and producers. More often than not, we do this work for free. However, it is not just entertainment-related content we are sharing with each other. We are creating content to inform (think Wikipedia) and save lives (Ushahidi.com, reporting violence to Kenyans in real time-- to name a few ways.
We (of much of the developed nations) have an excess of free time, energy and ideas and this is what Shirky refers to as “cognitive surplus.” The use of this surplus in creating content with our free time without monetary gain continues and is increasing because social media fulfills our innate desires of being members of a group and sharing with one another. Much of this book looks at what benefits to society can come from the pooling of this surplus.
Cognitive Surplus is not really a deep look at how people are using social media and online communities but rather a book of quotable observations and examples. It is a really affirming book if you are involved in social media and are optimistic about the future of the use of these tools and applications. Though Shirky sees a promising future through the use of our cognitive surplus for goodwill, there is no real direction on how we will really accomplish this. Optimism is good and these are exciting times so I do recommend this book but I do so with some reservation. I do not believe that there is too much in this book that has not already been said by Shirky and others.
